The Air Jordan 4 holds a significant place in sneaker history, and this guide explores why it’s become such a prized item for fans worldwide. Originally launched in 1989, this silhouette wasn't immediately understood, but over the years, its attraction has only expanded. Featuring the “Bred” and “White Cement” schemes to various new colla

The Air Jordan 4, released in 1989, remains a hugely popular silhouette, and for solid reason. This guide will lead you through everything you need to know about them, from their initial design inspiration – reportedly rooted in Italian luxury footwear – to the numerous collaborations and palette variations that have surfaced over the years. We